Google already shows you what people ask before they buy what you sell: type your product into the search box, "soy candle" or "linen duvet", and read the suggestions and the "People also ask" box. Each line is something people search while they decide.
Here is where to look in ten minutes, why the exact wording matters, and how to turn one question into one post.
Search what you sell, not your name
For a small brand, Google has little to suggest for your own name. It has plenty to say about what you sell. The questions sit at the level of the product, asked by people who are still deciding and have not found you yet.
A candle label that types its own name gets its own website back. Typing "soy candle" brings up what people want to know about soy candles in general: how long they burn, how they compare with other wax, what to do when one burns unevenly. Each of those is a question the candle label knows the answer to.
Where to look in ten minutes
The suggestions. Type your product slowly and read what Google offers to finish it. Then type it again followed by "is", "does", "why" and "vs", and read each list.
The "People also ask" box. Open one question and more appear underneath. Keep opening them until they start to repeat.
The related searches at the bottom of the page. These show what people look up next.
Copy every line word for word into a note. A ceramics studio that does this for "handmade mug" comes away with the questions its customers never put in a message, such as whether the mugs can go in the dishwasher.
The wording is the honest part
Nobody performs for a search box. People type what they actually want to know, in their own words, including the questions they would feel silly asking you. That wording is the plainest version of what stands between them and buying.
It is also more honest than a poll. What people say and what they do are two different things, and a search sits on the doing side. A skincare shop that sells rosehip oil and reads "is rosehip oil good for sensitive skin" knows what the first line of its next caption says.
One question, one post
Answer one question per post, and use the searcher's words as the first line of the caption. Wherever you can, show the answer instead of describing it.
A bed-linen shop finds "does linen get softer after washing" and answers it with a photo of a duvet cover after a year of washes, next to a new one, and one line: yes, and this is what a year does. The next customer has the answer before they think to ask.
The questions are already written. Your job is to answer them where people can see.
Put it next to what customers write to you
Google shows you the questions of people who have not found you yet. Your inbox shows the questions of people who have. Sorting your comments and messages gives you that second list.
When the same question shows up on both lists, it goes first. A florist who sees "how long do peonies last" in the search box and in three messages in the same month has that week's post decided.
Repeat the ten minutes every season. The questions change with the weather and the calendar, and the search box shows the new ones as they come.
What CP3® does here
Market Trends does the monthly part of this for you: it shows what your audience is searching for, scored for fit with your brand and refreshed every month, and every trend comes with a campaign angle. Branded Content turns those into drafts on your calendar, each with a visual direction, a caption direction and a date. Reading the exact questions in the search box, word for word, stays with you, and it is the part that gives you the first line of the caption.