Branded Content

Stay on brand.
Every single post.

CP3® holds your palette, tone and rules. Everything it makes is built from them, and checked against them before it reaches your feed.

Create on-brand content See how it works
Your brand profile
Palette
Tone of voice
RefinedPlayful
WarmDirect
TimelessCurrent
Words you avoid
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Everything made from it
On-brand campaign postOn brand
On-brand lifestyle postOn brand
On-brand product detail postOn brand
On-brand still life postOn brand
On-brand behind the scenes postOn brand
On-brand editorial postOn brand

Example profile. Yours is built from your own Brand Scan and stays editable.

What it holds

Your brand, written down once.

Consistency usually lives in one person's head. CP3® writes it down, so anyone creating for you is working from the same rules.

Palette Your colours, read from your site and guidelines, applied to everything generated.
Typography Your typeface, weights and scale, so layouts stay recognisably yours.
Logo use Which mark, on which background, at which size.
Tone of voice Where you sit between refined and playful, warm and direct, timeless and current.
Words you avoid The vocabulary that is not yours, kept out of every caption.
Content pillars The themes you publish against, so the mix stays balanced over a month.
Brand Score One number measured from your own scan, so consistency is something you can watch.

How it works

Scan, build, approve. Nothing drifts.

01

Scan

CP3® reads your site and channels and drafts your brand profile. You correct anything it read differently, and it holds.

02

Build

Every concept, caption and image is generated from that profile, so being on brand is the starting point rather than a revision.

03

Approve

Nothing publishes until you approve it. The calendar shows the status of every piece, so the last step is yours.

One brand profile. Every post that follows.

Start with a Brand Scan. Everything you make afterwards inherits it.

Create on-brand content